The Effects of Japanese Labeling on Consumers’ Attention and Product Evaluation
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 97 === In Taiwan, consumers are embraced in an environment full of Japanese labeling products. Some of those products are actually imported from Japan; some of them are manufactured by Taiwanese company. No matter which of them, marketers try to deliver Japanese sty...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22005503021638795288 |