The Application of Social Identity Theory and Theory of Planned Behavior on the Role of SportsBrand Sponsorship
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 97 === Nowadays sponsorship has become a vital part of funding for a wide range of sport activities, artistic, and social events because sponsors believe that supporters’ passions and interests on the events or on their supported teams would definitely generate to a...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Online Access: | http://ndltd.ncl.edu.tw/handle/51095755930289546699 |