The Application of Social Identity Theory and Theory of Planned Behavior on the Role of SportsBrand Sponsorship
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 97 === Nowadays sponsorship has become a vital part of funding for a wide range of sport activities, artistic, and social events because sponsors believe that supporters’ passions and interests on the events or on their supported teams would definitely generate to a...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/51095755930289546699 |