The Role of Endorsers, Framing, and Rewards on the Effectiveness of Dietary Supplement Advertisements
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 97 === In the last 10 years, the use of dietary supplements has increased dramatically. Due to consumers’ willingness to take better care of their health through preventative measures and the influence of the advertisements in the media, the dietary supplements intak...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49940896204528989997 |