Factors Influencing Rate Plan Choice and Usage of Mobile Phone Service

碩士 === 國立成功大學 === 電信管理研究所 === 97 ===  The rate of penetration on mobile phone has been over 100 percent in Taiwan. Due to fierce competition, service providers who want to attract customers have some popular promotion programs like handset subsidies and fee bonus. One of the purposes of this study i...

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Bibliographic Details
Main Authors: Hui-Ling Chen, 陳慧玲
Other Authors: Dung-Chun Tsai
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/78785146097957228418