The study of transferring attitude and transferring behavior toward on-line bank – from the perspective of theory of reasoned action

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 97 === The primary goal of this study is to explore the relationship between transferring intension of on-line bank and the factors affect transferring intension. In the researches of attitude and intension toward using new technology, most studies discuss the issue...

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Bibliographic Details
Main Authors: Chiung-yao Huang, 黃瓊瑤
Other Authors: Ming-Tien Tsai
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/00118916429111369559