Building the Personal Brand Equity by Blog---Taking Travel 2.0 Bloggers as an Example

碩士 === 國立成功大學 === 創意產業設計研究所 === 97 === Due to the increasing applications of blog, there are more and more bloggers who become famous and hold activities for the public. This phenomenon is called “blogger economy,” as reported in the Business Next. Blog shares the same characteristics with Web 2.0--...

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Bibliographic Details
Main Authors: Pei-Hsien Lin, 林佩嫻
Other Authors: Meng-Dar Shieh
Format: Others
Language:en_US
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/86157688483447857931