The Effect of IMC on Brand Image of Laptops/Notebooks
碩士 === 國立成功大學 === 創意產業設計研究所 === 97 === Integrated Marketing Communication (IMC) is an evolutionary theory which combines the essences of advertising (AD), public relations (PR), direct marketing (DM), sales promotion (SP) and personal selling (PS) since 1990s. The goal of this research is to find ou...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87587761336099842906 |