The Effect of Online Word of Mouth on New Product Diffusion—In The Case of American Movies
碩士 === 國立暨南國際大學 === 國際企業學系 === 97 === Firms can develop, produce and promote their products in different countries due to the free trade and the internationalization, and the key to keep firms growing is to develop new products continuously in the market. Besides, consumers can search the informatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38453187759340389444 |