Research on Timing of Sales Promotions - In The Case of Taiwan Automobile Market
碩士 === 國立暨南國際大學 === 國際企業學系 === 97 === Sales promotion has been playing an important role in stimulating sales of a product. In contrast to advertising which intends to gradually shape consumer attitude, the objectives of sales promotion are (1) to stimulate trial or quicker or greater purchase and (...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14344451489200158932 |