The Effect of Market Orientation, Resource Input and Product Innovation on the Performance of New Product- Analysis of MBA Students with EStrat9 Business Strategy Simulation
碩士 === 國立交通大學 === 企業管理碩士學程 === 97 === Enterprises continuously release new products as a strategy for pursuing sustainable development. Developing new products are required to invest huge resources. Nevertheless, the failure rate of new product release is higher than 80%. This study is to explore th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55706839261544340889 |