The Promotional strategy of National Chiao Tung University Library form the Users’ Perspectives

碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 97 === The upmost responsibility of university library is to support teaching and research . Due to the quick development of the Internet and the strong power of search engine, the university library should think over how to apply marketing strategy to strengthe...

Full description

Bibliographic Details
Main Authors: Liu, Yu-Chih, 劉玉芝
Other Authors: Yu, Hsiao-Cheng
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/21873438145156976827