| Summary: | 碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 97 === The upmost responsibility of university library is to support teaching and research . Due to the quick development of the Internet and the strong power of search engine, the university library should think over how to apply marketing strategy to strengthen the efficient usage of library by the students, how to provide the necessary and adequate service for the readers and how to enhance the function of library as the information center and the importance in the campus .The research studied the readers’ behaviors mainly through questionnaire, , which aimed at the students of NCTU and try to figure out the purpose and the status about collections, environment, service, activity, information delivery etc. for the usage of the library.
The research leads to the following conclusions :1. There is significant differentiation about requirement between different student category and college among study , the usage of Audio Visual Center and participation library activity. 2. There is significant differentiation within different student category of different college about what is the material type which is fit to the major or research requirement, but what should be enhanced about the material type show no significant differentiation. 3. There is only partially significant differentiation within different student category of different college about the usage of library space. 4. There is only partially significant differentiation within different student category of different college about the usage of function provided on the library webpage. 5. There is only partially significant differentiation within different student category of different college about the require for further study from collections and library utilization education course. 6. There is only partially significant differentiation within different student category of different college about how to acquire library information. 7. Over 80 percents of students were satisfied with collections、environment、service、activities and overall performance. 8. The readers’ suggestions mostly focused on collections / environment /service.
Based upon the research conclusions above, the research leads to the following suggestions: 1. About collections, the library should set the short / medium / long term development plan. 2. About the environment , more control is suggested about the the entry and exit and the public computer. The promotion of the comfort level of reading space is expected. 3. About service , the library should strengthen the function as subject specialists and re-adjust the function of webpage of the library. 4. About promotion activities and information delivery, the library should held activities which
is relevant to special event, improve the production of advertisement material and make good use of Vblog in order to reach different target group with different channel. 5. The library should educate the marketing concept to the librarian. 6. The library should make good use of marketing strategies.
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