A Picture Says a Thousand Words:The Interpretations of Advertising Pictorial Metaphors by Native Speakers of American English and Taiwanese Learners of English
碩士 === 國立交通大學 === 英語教學研究所 === 97 === English Abstract The studies of metaphor endure a great history of research. Metaphors are not only a form of figure of speech in human communication, but also a sales pitch often employed by advertisers. There has already been a plethora of studies on adverti...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/91600893365448071399 |