Countering Negative Country-of-origin Effect: The Role of Evaluation Mode
博士 === 國立交通大學 === 管理科學系所 === 97 === As multinational firms seek to acquire competitive cost advantages through global sourcing, it is also important for them to develop effective strategies to reduce possible damage of negative country-of-origin (COO) effect. This study aims to examine whether brand...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53777113439345063959 |