The Study of Conformity and Online Group-buying Behavior
碩士 === 國立交通大學 === 管理科學系所 === 97 === As the era of electronic commerce has come, on-line shopping is one of the main shopping channels for modern consumers, on-line shopping has several advantages, just-in-time service and convenience, which makes it the new version of shopping mode- “group-buying”....
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/17719679622930110695 |