A Study of Taiwan College Students’ Attitudes Toward Spokes-characters
碩士 === 國立交通大學 === 管理科學系所 === 97 === Since 2004, 7 eleven first introduced celebrity characters in promotional campaigns and gain successful result, more and more companies started to develop their own spokes-characters or use celebrity characters in marketing. These spokes-characters catch publics’...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/05415903346623751439 |