A Study on Consumer Behavior and Market Segmentation of Online Music Products─A Case Study for Taipei Area
碩士 === 國立交通大學 === 管理科學系所 === 97 === Because the popularization of the internet network ,the serious recession of sales of Taiwan’s compact disk ,the prevalence of iPod and MP3 Player ,and the mature technology on protected mechanisms of Music copyright ,records company reduce the concerns of music c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39653826245230858141 |