A Study on Consumer Behavior of Brand Image For Netbook’s Purchasing Behavior
碩士 === 國立交通大學 === 經營管理研究所 === 97 === Since the end of 2007 after the lauch of ASUS Eee PC, there comes a boom in the consumer electronics market. Many companies have joined the competition of Netbook market. There was a study pointed out that notebook computers have been in the mature stage in the P...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31387601817263884702 |