The Study of the Relationship Between Benefit Segmentation and Brand Equity of Coffee Chain Stores image in Taipei City.
碩士 === 國立交通大學 === 經營管理研究所 === 97 === In the last few years, the domestic coffee chain store's competition is intense day after day, and brand strategy has become one of competitive advantages , Therefore this research expectation segments coffee chain store's market to understand that stor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74587904740870718824 |