The Empirical Research of Customer Value Segmentation - A Case Study on the Liner Shipping Industry
碩士 === 國立交通大學 === 管理學院碩士在職專班經營管理組 === 97 === The capital investment of liner shipping industry is huge and it takes long time to pay back. Moreover, severely fluctuant revenue and soaring costs usually eat the profits off. In view of this, liner shipping carriers have to be more mobile and proactive...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64941566231054107751 |