Nostalgia and the Cultural Consumption Behavior - a Study on the Visitors from Taiwan, Japan, and United States in the National Palace Museum
碩士 === 國立交通大學 === 管理學院碩士在職專班經營管理組 === 97 === In recent decades, “nostalgia” has been a fashionable tendency in consumer markets as well as a new research topic in the Marketing discipline. This study is conducted by using the “Nostalgia Scale” proposed by Holbrook in 1993 and the seven-point Likert...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04674320620606285400 |