The Analysis for Smartphone Product Marketing Strategy - Cases of Apple iPhone, HTC Touch, and LG PRADA
碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 97 === This Study analyzes the smartphone marketing strategy, especially in Apple iPhone, HTC Touch, and LG PRADA. Apple successfully applies the experience from iPod, iMac to iPhone and uses media power to promote its product. HTC focuses on R&D and product...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/08285918497070732242 |