Dynamic Pricing with Reservation Price Altered by Selling Price and Product Obsolescence
碩士 === 國立中央大學 === 工業管理研究所 === 97 === There are a lot of available marketing tools to managers, and pricing has been the effective one. Pricing is one of the most important but also most difficult tasks that firms have to make. Nowadays, customers’ preference and purchasing behavior may change over t...
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ndltd-TW-097NCU050410352019-05-15T19:19:48Z http://ndltd.ncl.edu.tw/handle/8uqa86 Dynamic Pricing with Reservation Price Altered by Selling Price and Product Obsolescence 保留價格改變受價格和產品過時之動態定價問題 Mei-ching Liu 呂玫青 碩士 國立中央大學 工業管理研究所 97 There are a lot of available marketing tools to managers, and pricing has been the effective one. Pricing is one of the most important but also most difficult tasks that firms have to make. Nowadays, customers’ preference and purchasing behavior may change over time due to product obsolescence, especially for fashion goods. Obsolescence is related to products which are subject to rapid change in taste, fashion, style, environment, or rapidly evolving technology. As the result, the value of product in customers’ mind gradually drops. In this study, we propose a reservation price distribution which can be altered by the selling price and take into account product obsolescence. We developed three models to show how the prices change under markdown environment, and we try to determine the appropriate pricing strategy to maximize the total expected profit. Furthermore, we find some observations from the sensitivity analysis then illustrate the customers’ purchasing behavior and phenomena in the market. We observe the of the product affect by fashion A0, the product characteristics α, selling channel k and the degree of decay d helps us understand more about the relationship between customers, markets and pricing. Fu-Shiang Tseng 曾富祥 2009 學位論文 ; thesis 36 en_US |
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碩士 === 國立中央大學 === 工業管理研究所 === 97 === There are a lot of available marketing tools to managers, and pricing has been the effective one. Pricing is one of the most important but also most difficult tasks that firms have to make. Nowadays, customers’ preference and purchasing behavior may change over time due to product obsolescence, especially for fashion goods. Obsolescence is related to products which are subject to rapid change in taste, fashion, style, environment, or rapidly evolving technology. As the result, the value of product in customers’ mind gradually drops. In this study, we propose a reservation price distribution which can be altered by the selling price and take into account product obsolescence.
We developed three models to show how the prices change under markdown environment, and we try to determine the appropriate pricing strategy to maximize the total expected profit. Furthermore, we find some observations from the sensitivity analysis then illustrate the customers’ purchasing behavior and phenomena in the market. We observe the of the product affect by fashion A0, the product characteristics α, selling channel k and the degree of decay d helps us understand more about the relationship between customers, markets and pricing.
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author2 |
Fu-Shiang Tseng |
author_facet |
Fu-Shiang Tseng Mei-ching Liu 呂玫青 |
author |
Mei-ching Liu 呂玫青 |
spellingShingle |
Mei-ching Liu 呂玫青 Dynamic Pricing with Reservation Price Altered by Selling Price and Product Obsolescence |
author_sort |
Mei-ching Liu |
title |
Dynamic Pricing with Reservation Price Altered by Selling Price and Product Obsolescence |
title_short |
Dynamic Pricing with Reservation Price Altered by Selling Price and Product Obsolescence |
title_full |
Dynamic Pricing with Reservation Price Altered by Selling Price and Product Obsolescence |
title_fullStr |
Dynamic Pricing with Reservation Price Altered by Selling Price and Product Obsolescence |
title_full_unstemmed |
Dynamic Pricing with Reservation Price Altered by Selling Price and Product Obsolescence |
title_sort |
dynamic pricing with reservation price altered by selling price and product obsolescence |
publishDate |
2009 |
url |
http://ndltd.ncl.edu.tw/handle/8uqa86 |
work_keys_str_mv |
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