Study of Financing, Customer Segmentation, and Business Strategy to Serve Small and Medium Enterprises in Taiwan-Case Study of Bank C

碩士 === 國立中央大學 === 財務金融學系碩士在職專班 === 97 === According to the “2008 White Paper” published by Small and Medium enterprise, Ministry of Economic Affairs, Taiwan has over 1,237,000 SME, Small and Medium Enterprises, which accounting for 97.63% of all business enterprises. SME employed nearly 7,939,000 pe...

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Bibliographic Details
Main Authors: Shu-Fen Liao, 廖淑芬
Other Authors: Robin K. Chou
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/58417831620466000152