The Influence of Narrative Structure and Virtual Experience on On-Line AD Message Effectiveness
碩士 === 國立中央大學 === 資訊管理研究所 === 97 === “Advertisement” has always been one of the most recommended as well as widely used methods of marketing strategy in the industry. In order to effectively enhance the effects brought by the advertisements, the advertising field has been very competitive in designi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42727448807624103982 |