An Empirical Research of the Influence of Online Gaming Enjoyment Based on the Reasoned Action Theory

碩士 === 國立中央大學 === 資訊管理研究所 === 97 === As a result of the continuous development of Internet in recent years, business opportunities and consumer groups of online games becomes increasingly larger. Through the online interfaces, consumers are able to interact more frequently and vigorously in the imag...

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Bibliographic Details
Main Authors: Yu-rui Chen, 陳禹睿
Other Authors: Shau-mei Li
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/08490284266112206778