產品命名方式對產品態度與購買意願之影響
碩士 === 國立中央大學 === 企業管理研究所 === 97 === The product name is the first product information that consumers receive. The appropriate product name can bring positive association and product attitude, but the bad product name induces misgivings and distrust. This research discusses how the products naming t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8r3jm4 |