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碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 97 === This study aims to explore the marketing strategy of fitness equipment industry after entering into mainland China, and the critical factors in successful marketing strategy case. The previous studies in this field always focus on the fitness equipment indu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04288564630302882613 |