A Study of Marketing Strategies for Hakka Cultural and Creative Industry in Sinwu, Taoyuan

碩士 === 國立中央大學 === 客家政治經濟與政策研究所在職碩士專班 === 97 === The culture and creative industry is a new thought of the international trends. It preserves the historic culture and develops a series of culture property through the modern production and marketing management model as well as the literature and arts...

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Bibliographic Details
Main Authors: Yi-Chun Hsieh, 謝宜君
Other Authors: Min-Hsiu Chiang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/zp8pc2