A Study of the Relationships among Life Style, Perceived Risk, Customer Loyalty and Consumer’s Purchasing Decision for Cosmetics
碩士 === 國立彰化師範大學 === 商業教育學系 === 97 === The study explored perceived risk, customer loyalty and purchasing decision for consumers of cosmetics, through the life style variables clustering, in order to analyze the maintenance of different purchasing decisions, and analysis customer loyalty as a moderat...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53109721019543045392 |