The Effectiveness of DM Communication under Different Display Formats – An Example of Mobile Phone
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 97 === Advertisement has been the most frequent tactic of marketing promotion. Moreover it build up a bridge connect producer and consumer. Therefore, even though the cost of paper keeps on increasing, Direct Mail (DM) always keeps its superiority in marketing. DM...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11452137985492780093 |