Traveler Behavior Model for the Leisure Farm in Taiwan-A Case Study of Tsou-Ma-Lai Leisure Farm
碩士 === 國立嘉義大學 === 管理學院碩士在職專班 === 97 === This research aims to analyze motives, constraints, importance, satisfaction and loyalty of leisure farm tourists. The survey of this research was conducted at Tsou-Ma-Lai Leisure Farm using convenience sampling. Send out 500 questionnaires altogether, retriev...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58088445897894016449 |