The Effect of eWOM Interface Design and WOM Recommenders on eWOM Diffusion

碩士 === 國立嘉義大學 === 管理研究所 === 97 === The rise of Internet has changed people’s living. Since there are increasing Internet users around the world, e-commerce has become popular. Thus, to understand consumers’ online shopping and related aspects are critical at present. However, customers can only eval...

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Bibliographic Details
Main Authors: CHI-HUNG YEH, 葉紀宏
Other Authors: HER-SEN DOONG
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/05578967842623021199