The Effect of eWOM Interface Design and WOM Recommenders on eWOM Diffusion
碩士 === 國立嘉義大學 === 管理研究所 === 97 === The rise of Internet has changed people’s living. Since there are increasing Internet users around the world, e-commerce has become popular. Thus, to understand consumers’ online shopping and related aspects are critical at present. However, customers can only eval...
Main Authors: | CHI-HUNG YEH, 葉紀宏 |
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Other Authors: | HER-SEN DOONG |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/05578967842623021199 |
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