Is It an Effective Regulation? The Effects of Self-Regulation on Hedonic Consumption

碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 97 === The enterprise draws up the marketing strategies, and the populace response to it. There are some defect, which is due to the drawback of market system, the perceptive gap in the process, and the difference of benefit between producers and consumers. Especiall...

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Bibliographic Details
Main Authors: SUNG, Yun-Ching, 宋昀靜
Other Authors: LING, Yi-Ling
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/2pc3ch