The Effects of Online Reputation Ranking on Consumer’s Perception Risk and Trust

碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 97 === E-commerce growth rapidly in recent years, with the fastest expansion of the Internet auction market, due to various characteristics of network environment, resulting in the auction through the Internet to sell goods, the cost is substantially reduced, therefo...

Full description

Bibliographic Details
Main Authors: Hsiao, hao wen, 蕭皓文
Other Authors: Ling, I Ling
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/41829774550035865274