The Study of Impulse Buying Behavior on Internet Shopping

碩士 === 國立東華大學 === 企業管理學系 === 97 === According to the result of "A Survey of the Digital Divide in Year 2007" conducted by Research, Development and Evaluation Commission (RDEC) of the Executive Yuan, Taiwan. It showed that the population of internet user in Taiwan is more than 13 million....

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Bibliographic Details
Main Authors: Sam Chou, 周正人
Other Authors: Wen-Hai Chi
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/87937945070411205046