The Effect of Currency Denomination on Consumer Price Perception
碩士 === 國立東華大學 === 企業管理學系 === 97 === Money illusion research shows that the nominal (face) value of money affects consumer perceptions of its real value. The face value effect proposes when the nominal value of the foreign currency is a multiple of the home currency, consumers are likely to spend les...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00425210364125635257 |