Value Creation Process of CRM: A Dynamic Capabilities View
碩士 === 國立東華大學 === 企業管理學系 === 97 === Facing a dramatic and dynamic competing market environment, firms must have the capabilities to deal with that, respond appropriately to the needs and requirements from the markets, in order to gain success in the highly competing environment. During a period of t...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56168931614976958303 |