The Study of Antecedents of Consumers’ Purchase Intention for Online Shopping – The Mediation of Cognitive Attitude
碩士 === 國立東華大學 === 企業管理學系 === 97 === Because consumers change their consumption style and E-Commerce popularization results from a rapid increase in the deployment of the internet, the B2C market achieve to NT$174 billion in 2009 in Taiwan. Due to the fact that internet characteristics make the E-Com...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76213778668584808375 |