A Study on Customer-Company Identification in Chain Coffee Shop.
碩士 === 國立東華大學 === 企業管理學系 === 97 === Nowadays, more and more researches have shown that when customers make purchase decisions, they do not only think of price (Chandrashekaran, 2004), quality (Shao et al., 2004) or other concerns based on the product or service, but also of customer-company (C-C) id...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17790304324659141642 |