The Study of Mobile Value-Added Service for Mobile Network Service–Customer Value, Customer Satisfaction and Re-Purchase Intention

碩士 === 國立東華大學 === 企業管理學系 === 97 === With the activation of the Third Generation Mobile Phone System (3G; WCDMA system) for all carriers in Taiwan starting 2005, the mobile communication market has entered a completely different generation from mobile voice to the mobile data. The number of users has...

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Bibliographic Details
Main Authors: Sheng-Chieh Hsu, 許勝傑
Other Authors: Cedric Hsi-Jui Wu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/11740965702570412450