A Marketing Ethics study of Franchise Manager:In case of Tea-drinking Franchisee
碩士 === 國立東華大學 === 企業管理學系 === 97 === This study focused on the marketing ethics of tea-drinking franchise manager. I want to explore the types of franchise business operators. He's also on ethical marketing Rest (1986) proposed three-stage process of ethical decision-making model. and detection...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34836034638431496449 |