The Impact of Website Design factors and e-WOM on Consumers’ purchase Intention：From Transaction Cost Economics Perspectives
碩士 === 國立東華大學 === 國際企業學系 === 97 === This study aims to investigate customer purchase behaviors in the contexts of e-commerce from the perspectives of transaction cost economics. In technology aspects, the advantages and drawbacks of a website’s design, the protection of personal privacy and transac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03810305146250997766 |