The relationship between CRM Dynamic Capabilities and Organizational Performance in Banking
碩士 === 國立東華大學 === 數位知識管理碩士學位學程 === 97 === Many CRM implementation projects fail despite huge investements. Fro the literature review, we find that the factors of CRM failure are technological orientation, product-focus, relationship outcome orientation, and static view. In the other hand, some firms...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85569256580229456717 |