A study of relationship marketing strategy and customer relationship qualities for the Personal Banking Business of Financial Institutions
碩士 === 國立東華大學 === 高階經營管理碩士在職專班 === 97 === The industrial structure of Taiwan transformed from manufacturing into services since it was opened to Mainland China. Since 2002, financial institutes faced impact of low interest rate and corporate financing margin was shrinking and consumer financing and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76000540098747567053 |