The Effect of "Type of Website", "Communicativeness", and "Personal Style" Toward "Visitors’ Trust" of B&B
碩士 === 國立東華大學 === 觀光暨遊憩管理研究所 === 97 === The influences of “type of website”, “communicativeness”, and “personal style” on “Visitors’ trust” of B&B are mainly discussed in this research. The key methodology of this paper consists in the laboratory experiment, which is of high internal validity. A...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55634294191068838735 |