A Study of the Impact of Consumer's Purchase Intentions on Corporate Sponsorship

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 97 ===   For implementation of weekend and increasing income, people join sports gradually in the weekend; therefore, business noted that people join sports and know that the sport events are good for business. This would allow entrepreneurs or co-sponsored to suppo...

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Bibliographic Details
Main Authors: Kuo-ting Liao, 廖國廷
Other Authors: Hsin-kuang Chi
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/91764867655251260982