The Study of the Theory of Planned Behavior to Investigate the Advertising Endorsers to the Consumer on Purchase Intention
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 97 === Discussing the advertising endorser influence on consumer behavior intention is the main topic in Marketing. The advertising endorser is also a common strategy used by a company. Advertising endorsers play a key role on information transmission between manu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88522571033891887815 |