Using the Theory of Planned Behavior to Investigate Consumers'' Purchase Intention for Green Products
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 97 === In recent years, the issue of concerning environmental protection has become a trend of the world. There are many ways to promote environmental protection and green products for governments and enterprises. And International Earth day Network will be the 20...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72652581744682440994 |